![]() ![]() Each goal should build on the previous one, particularly as long as your product has not reached maturity. Your product roadmap should tell a coherent story about the likely growth of your product. You can download the Product Vision Board template from /tools/ for free. The board captures the vision, the target group, the problem to be solved or the benefit to be provided, the key features of the product, and the business goals. ![]() I like to use my Product Vision Board to describe the product strategy. Otherwise, you risk creating a product roadmap that is not realistic and actionable. Make sure that you can confidently state these, that you have done the necessary product discovery and validation work. In other words, I like to derive the roadmap from the strategy.Īn effective strategy should describe the product’s value proposition, the target market. I like to regard the strategy as the path chosen to realise your vision and the roadmap as an actionable product plan that communicates how the strategy is implemented. You can download the template for free from /tools, and you can find more information on how to use it in my article The GO Product Roadmap.īefore you create your roadmap, capture and validate the product strategy. It consists of five elements: date, name, goal, features, and metrics, as the picture below shows. To help you develop your agile product roadmap, I have created a goal-oriented roadmap template called the GO Product Roadmap. I like to recommend using no more than three to five features per goal, as a rule of thumb. Features might still exist, but they should derived from the goals and used carefully. Such a roadmap focuses on product goals, benefits, or outcomes like acquiring customers, increasing engagement, and removing technical debt. Whenever you are faced with an agile, dynamic environment-be it that your product is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as outcome-based. This post shares ten practical tips to helps you create an actionable agile product roadmap. But creating an effective roadmap is not easy, particularly in an agile context where changes occur frequently and unexpectedly. A product roadmap is a powerful tool to describe how a product is likely to grow, to align the stakeholders, and to acquire a budget for developing the product. ![]()
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